Eyes on the road...

Img source: coloribus.com

Its very rare to find campaigns that have this kind of impact on viewers, we are so bombarded by advertising everywhere all day. That maybe we have become desensitized to it.

Volkswagen proved that it´s still possible to carry messages that engage. The "Eyes on the road" campaign is a testimony of it.

With more than 4 million views on the web alone, this campaign still amazes us on its importance, simplicity & impact.

If you haven´t seen it, we recommend you to do so:

Uploaded to youtube with permission from Ad Agency Ogilvy Beijing and Volkswagen for http://adsoftheworld.com