Brand Image and it´s importance.

We were browsing our FB feed early today and as an image went by, something caught our eye! In the background of the above mentioned image was -as clear as day- a display of one of our products, it was a weird joy for us, but a joy.

image from: creativemarket.com

In every step of the creation of this organization, its products and practices, we Heard a lot of times and by a lot of people, the terms “Brand Image”, “Brand Identity”.

We are Engineers, we craft tools and the means to use them, we are no marketers, and it was something we almost overlooked or we didn´t belive in it´s importance, looking back, we  almost made  a huge mistake. Sincerely. We dodged a bullet.

“The idea behind brand image is that the consumer is not purchasing just the product/service but also the image associated with that product/service”.

The brand image includes products' appeal, ease of use, functionality, fame, and overall value. So we had to stop for a minute and rethink the strategy, we got help in this step of the way of course, and came out not only with a tool, but with a product that looked right and nice to us.

“Brand images should be positive, unique and instant”

Brand images can be strengthened using brand communications like advertising, packaging, word of mouth publicity, other promotional tools, etc.

Brand is actually content. When the consumers purchase the product, they are also purchasing it’s image. It is the objective and mental feedback of the consumers when they purchase a product. Positive brand image is exceeding the customers expectations. Positive image enhances the goodwill and brand value of an organization.

And as we were saying. It was a real joy to experience this Branding Recognition moment.

http://www.managementstudyguide.com/brand-image.htm